Are Brick This Now minifigures official LEGO® products?
If you're discovering Brick This Now for the first time, you may be wondering: are Brick This Now minifigures official LEGO® products?
No. Brick This Now minifigures are custom products and are not official LEGO® products. Brick This Now is an independent store and is not sponsored, authorized or endorsed by the LEGO Group.
Brick This Now focuses on custom brick-style minifigures created for collectors and pop-culture fans looking for characters, personalities and designs beyond conventional brick collections.
What Does “Custom Minifigure” Mean?
A custom minifigure is a collectible figure produced or customized independently rather than being an official product released by the LEGO Group.
At Brick This Now, our catalogue focuses on custom brick-style minifigures inspired by anime, movies, television, comics, gaming, sports and popular culture.
This allows collectors to discover a much broader range of characters and personalities, including designs that may not be available as official products.
Why Does Brick This Now Sell Custom Minifigures?
Collectors don't always want to stop with the characters available in mainstream ranges.
You might be building an anime display, assembling characters from a favourite game, collecting football legends or looking for a particular movie character that is difficult to find in minifigure form.
That's where custom minifigures come in.
Brick This Now brings these different interests together into a growing catalogue designed around collecting, displaying and discovering new characters.
What Can You Find at Brick This Now?
The Brick This Now catalogue spans several areas of collector and pop culture:
Anime — custom minifigures inspired by anime and manga characters.
Movies & TV — characters inspired by films, television and streaming series.
Comics — superheroes, villains, anti-heroes and comic-book characters.
Gaming — characters inspired by fighting games, RPGs, action games, adventure titles and gaming classics.
Sports — figures inspired by athletes and personalities from football, basketball, baseball, wrestling, motorsports and more.
Icons — figures inspired by musicians, performers and other recognisable personalities from popular culture.
New products and collections are added regularly as the Brick This Now catalogue continues to grow.
Are Brick This Now Products Made by the LEGO Group?
No. Brick This Now's custom minifigures are not manufactured, sponsored, authorized or endorsed by the LEGO Group.
Brick This Now operates independently and offers custom products for collectors.
This distinction is important because we want customers to understand what they are purchasing before placing an order.
Are Custom Minifigures for Collectors?
Yes. Brick This Now is built around collectors who want to expand their displays beyond conventional character selections.
Collectors may use custom minifigures for:
- Character collections
- Display cases
- Brick photography
- Custom scenes and builds
- Completing a particular character lineup
- Collecting unusual or harder-to-find characters
Whether you're searching for one particular character or building an entire collection around a favourite universe, custom minifigures provide more possibilities for your display.
How Can I Find Brick This Now Minifigures?
You can explore the Brick This Now catalogue by category, including Anime, Movies & TV, Comics, Gaming, Sports and Icons.
You can also check Latest Drops for newly added products and collections.
The Short Answer
Are Brick This Now minifigures official LEGO® products? No.
Brick This Now is an independent custom minifigure store for collectors and pop-culture fans. Our products are not official LEGO® products, and Brick This Now is not sponsored, authorized or endorsed by the LEGO Group.
Explore Brick This Now and discover custom minifigures for your collection.
LEGO® is a trademark of the LEGO Group of companies which does not sponsor, authorize or endorse this site.